2012/10/25: China probably has more social media users than Facebook has in the entire world combined, but to many of my Western colleagues, the market still remains a mystery. It’s very large, they acknowledge, but why should it interest them as developers or investors?
When answering that kind of question, here’s five points I usually make:
Facebook and Twitter Will Never Dominate in China (Even If They Were Allowed There)
This is a post by Mark Shuttleworth, Founder of Ubuntu and Canonical We are wrapping up an excellent quarter and an excellent year for the company, with performance in many teams and products that we can be proud of. As we head into the
Lo svela un libro di un professore di Cambridge: troppe sollecitazioni di altro tipo fanno male all'amore. Dai social agli smartphone, come salvarsi
When you're as big and successful as Facebook, the line between mastering your medium and simply defining it blurs.
In 2008, Barack Obama redrafted the electioneering script, becoming the first presidential candidate to use social media as a political channel. His opponents' failure to grasp the significance of social media proved as catastrophic as Richard Nixon's dismissive attitude to television in 1960 -- an
Each year, analyst Mary Meeker from Kleiner Perkins Caufield Byers brings out a report on the state of the internet and digital economy
The rise of mobile devices is worsening a longtime shortage of volunteer editors.
Recently, to much fanfare, Apple launched a watch. Reviews were mixed. And the watch may thrive - after all, once upon a time, nobody knew they needed a tablet...
It's transactional. While your fingers may have done the walking in the olden days of the Yellow Pages, your thumb does the shopping today on a mobile device - pointing, clicking and buying in one, smooth motion. Global mCommerce sales are forecast by Goldman Sachs to triple to $626 billion in 2018, a sum almost equal to all the stuff sold on all the world's digital platforms in 2013. The convenience and customization of mobile shopping streamlines commerce like never before. It's measurable. The bundles of Big Data captured through mobile computing give marketers the ability to generate an unprecedented amount of actionable insights about consumers. As the art and science of targeting improve, marketers will further sharpen the pinpoint propositions they put to individual consumers. At the same time brands use data to boost the efficiency and efficacy of their advertising, they will tally clickthrough, sellthough and other metrics to continuously fine-tune their tactics. It's unavoidable. Because mobile advertising will force marketers to be accountable for the costs and results of their campaigns, advertisers are bound to hold publishers accountable for their performance, too. As mobile becomes the primary platform for digital - if not all - publishing, it will demand ever greater sophistication from every publisher aiming to succeed in the interactive realm. Publishers will have to have the technology and the personnel necessary to capture data, categorize customers, target offers, analyze performance and dynamically tweak their content and advertising offerings to continuously improve performance. In other words, legacy media companies hoping to succeed in mobile publishing can't get away with simply selling buckets of miniaturized, run-of-site banners.
The social media firm's latest big idea - to allow users in developing nations free net access if they use its app - should be resisted, writes John Naughton
Instead of thinking about the constraints of mobile - of the things you can't do because the screen is smaller and there's no keyboard - we should rather think of the PC as having the basic, cut-down, limited version of the internet, because it only has the web. It's the mobile that has the whole internet.
From computers to refrigerators, the world's e-waste has to end up somewhere.
Button believes that by understanding a user's intent it can offer more meaningful interactions between a whole bunch of different commerce-based apps. One example co-founder and CEO Michael Jaconi likes to use is that, if Button knows you've booked a restaurant reservation on one app, it can notif
Facebook deserves a lot of credit for figuring out new ways to make smartphones a true home for its ad products. But over the past three months especially, it's benefitted from a major assist.
How the iPad could become the least practical way for people to traverse their digital lives.
Il blog di Antonio Palmieri
Wire punta forte su funzioni, design e qualità delle chiamate, il che potrebbe anche metterla in contrapposizione forte con Skype
Per usare l'app Jiffy sarà sufficiente avere un conto corrente in una banca che aderisce al servizio: il cliente si registra attraverso home banking
Publishers used to live at the point of integration. The value of that integration, though, is gone with the Internet, which means value flows to suppliers and aggregators.