Most of us consume milk. We put it on cereal and add it to coffee. We give it to our children by the glassful to build up their bones. Women are encouraged to drink it throughout adulthood to
Despite 20 years of "Got Milk?" mustache ads, milk consumption in the US falls more every year. Despite 20 years of "Got Milk?" mustache ads, milk consumption in the US falls more every year. The National Dairy Promotion and Research Program and the National Fluid Milk Processor Promotion Program cite competition from calcium-forti239172129ed and vitamin-enhanced beverages, milk's lack of availability "in many eating establishments" (You can't find milk anywhere!) and a growing percentage of African Americans and Latinos in the US population who are not traditionally big milk consumers.
Writer Melanie Warner spent a year and a half exploring the processed-food industry. Here are her unappetizing discoveries.
In the barn at Great Brook Dairy Farm, farmer Mark Duffy and his wife use the robotic DeLaval Voluntary Milking System, manufactured in Sweden, to milk lactating cows. Animals wear transponders around their necks and pass through an electronic gate when they're hungry. The system - which knows when they were milked last and whether it was a complete milking - directs them to a milking stall or a feed stall. "The cows love it. We love it," says Mark Duffy. "It's like flying on a jet for the first time when you're used to traveling in a car."
Dairy farmers are in deep trouble. Milk prices have fallen by half since last year, dropping to a 30-year low. Consumption has fallen in light of the slowing world economy and now there is a huge m