Driven by misgivings about how tap water is treated, start-ups are turning to springs and the air for purer sources - and drawing an elite audience.
2017-04-19: One of the most lavishly funded gadget startups in Silicon Valley last year was Juicero Inc. It makes a juice machine. The product was an unlikely pick for top technology investors, but they were drawn to the idea of an internet-connected device that transforms single-serving packets of chopped fruits and vegetables into a refreshing and healthy beverage. But after the product hit the market, some investors were surprised to discover a much cheaper alternative: You can squeeze the Juicero bags with your bare hands.
Like most people, I had no idea Juicero existed until very recently. In fact, I found out about the whole conundrum just this morning. Quick refresher for those of you who (like me until this