2019/04/15: The developments in the internet of things (IoT) are already building smart cities and governments. But, the presence of IoT in sports has led to the creation of innovative applications that would revolutionize the entire industry.
Several business experts have predicted that the introduction of technology is changing the landscape of our businesses. Plus, modern technologies are transforming our workplaces into increasingly efficient spaces that deliver better services and products. Similarly, advanced technologies are making their way into the sports sector. Microsoft is building smart cricket bats for Anil Kumble’s sports technology company, Spektacom in India. Anil Kumble is officially calling the IoT-powered bat as a power bat which includes a 5-gram sticker that will be attached to the bat to deliver analytics for insights into a cricketer’s batting style. The sensors will measure parameters such as impact, angle, distance, thrust, and swing speed.
By implementing IoT in sports, sports organizations can generate additional revenue. The data on fan behavior and purchases, gathered with IoT sensors, can be sold to advertising partners for analysis and planning of advertising strategies. Advertisers can create new advertisements to target specific customers. On the other hand, sports organizations can include customized packages, with perks such as team jerseys and merchandise, stadium tours, food offers, and seat upgrades, based on fan data. Plus, the athletes’ data will help sports manufacturers to create products that cater to athletes’ individual preferences. Stadiums and training facilities can implement a cost-effective approach by using IoT sensors to conserve energy and water. Alternatively, using renewable energy sources such as solar power and hydroelectricity can save more energy and reduce the energy budget. Predictive maintenance of stadium and training facility equipment can prevent the failure of equipment, which is more expensive when compared with repairing.
2018/10/03: If anything, rich countries are leapfrogging ahead of the poor, by benefiting from the expanded market and lower labour costs that they provide.
The latest technologies are almost always designed for advanced markets and the rich who live in them, and are well beyond the means of the poorest. Hence, if these technologies do indeed have benefits associated with them, these will accrue disproportionately to the rich. Poor countries and people are either left to pick up the scraps of remaining older technologies, or have to purchase inferior products at the lower end of the market. The Internet of Things and Artificial Intelligence are going to be used in the so-called Smart Cities of the developed world long before they are used at all widely in remote rural villages in Africa or Asia; big data are going to be used by large corporations with the expertise to analyse them, long before they are understood, let alone, used by people in the poorest countries of the world.
This is why terms such as “bridging the digital divide” or “digital leapfrogging”, although widely used, are so inappropriate. When the rich are designing and implementing technologies in their own interests, to move them further ahead of their competitors, the gap or divide between rich and poor becomes yet more difficult to reduce, or bridge; the horizon is always moving further and further into the distance… Moreover, the notion of a “divide” generally implies a binary divide, as in the gender divide, whereas in reality it is complex and multifaceted; it is not one divide, but many. The notion of leapfrogging is also problematic, since it implies benefiting from someone else; using a person’s back to lever an advantage ahead of them.
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