2017/10/22: Parent company Alphabet would provide services in response to data harvested. a city “where buildings have no static use”. Like biomass
Alphabet’s long-term goal is to remove barriers to the accumulation and circulation of capital in urban settings – mostly by replacing formal rules and restrictions with softer, feedback-based floating targets. It claims that in the past “prescriptive measures were necessary to protect human health, ensure safe buildings, and manage negative externalities”. Today, however, everything has changed and “cities can achieve those same goals without the inefficiency that comes with inflexible zoning and static building codes”.
This is a remarkable statement. Even neoliberal luminaries such as Friedrich Hayek and Wilhelm Röpke allowed for some non-market forms of social organisation in the urban domain. They saw planning – as opposed to market signals – as a practical necessity imposed by the physical limitations of urban spaces: there was no other cheap way of operating infrastructure, building streets, avoiding congestion.
For Alphabet, these constraints are no more: ubiquitous and continuous data flows can finally replace government rules with market signals. Now, everything is permitted – unless somebody complains.
Google Urbanism means the end of politics, as it assumes the impossibility of wider systemic transformations, such as limits on capital mobility and foreign ownership of land and housing. Instead it wants to mobilise the power of technology to help residents “adjust” to seemingly immutable global trends such as rising inequality and constantly rising housing costs (Alphabet wants us to believe that they are driven by costs of production, not by the seemingly endless supply of cheap credit).