2018/12/01: researchers tested samples for abrasion, seam strength, and colorfastness over the course of eight weeks. The results? Fast fashion is pretty damn durable, and pricey tees might be a waste of money.
Some of the garments performed very well across a wide range of tests - more often than not, the best products were ‘fast fashion’ products,.
A number of fast fashion products demonstrate significantly better value for money that other brands - especially when compared to ‘designer’ brands.
Jeans from one fashion brand lasted twice as long as a designer label jeans, but cost one tenth of the price of the designer jeans.
Customers say they want brands to be more environmentally conscious - but eco-friendly marketing campaigns fall flat.