2018/09/30: The push into Indian languages could be the key to capturing the country's hundreds of millions of new internet users over the next several years.
A study last year by Google and KPMG forecast that by 2021, around 536 million Indians will access the internet in their native languages compared to 199 million English-speaking users.
In India, American companies dominate the internet. Facebook's WhatsApp is the most popular app on phones. Virtually every smartphone runs on Google's Android system. YouTube is the favorite video platform and Amazon is the No. 2 online retailer. For some Indian political leaders, it is as being conquered by colonial powers all over again.
"As a country, we have to all grow up and say that, you know, enough of this,"
India is currently the most important country in term of defining the future of Internet policy. It sits at the fulcrum between the United States and China. As it goes, so goes the world."
What is the quickest route to international recognition? Aspiring states may try to ally themselves with a great power, lobby national governments, or even try to enlist the support of celebrities, which