An Instagram post by Kevin James Bennett, an Emmy Award-winning makeup artist and cosmetics developer set the beauty influencer community aflame on Tuesday. In it, Bennett describes the "mob-like behavior" of high-profile beauty influencers and the management teams he was in touch with to reviews for beauty products he was releasing under his own name. Bennett claims the influencers offered to trash a competing product in comparison to Bennett's products in exchange for $75,000 to $85,000. Bennett also called out the all-too-common practice of skirting disclosure requirements and urged the FTC to start issuing fines:rnrn A brand I consulted with asked me to inquire about working with a top-level beauty influencer. The influencer's management offered me these options:rnrn 1) $25K - product mention in a multi-branded product review.rn 2) $50K-$60K - dedicated product review (price determined by length of video).rn 3) $75K-$85K - dedicated negative review of a competitor's product (price determined by length of video).rn 4) A minimum 10% affiliate link or code to use on IG and YT.rnrn Yes, option n. 3 is legit - payment to damage the competition's business. I told you it was mob-like behavior.
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