2018/09/13: Racist bridges aren’t the only inanimate objects that have had quiet, clandestine control over people.
the residents of Scunthorpe, in the north of England, who were blocked from opening AOL accounts after the internet giant created a new profanity filter that objected to the name of their town.
an automatic hand-soap dispenser that perfectly released soap whenever white hands where placed under it did not recognize as hands those of a Nigerian man.
they discovered that home cooks were less likely to make claims on their home insurance and were therefore more profitable. The most significant item that gives you away as a responsible, house-proud person more than any other was fresh fennel.
there are concerns about this kind of data profiling being used in an exclusionary way: motorbike enthusiasts being deemed to have a risky hobby or people who eat sugar-free sweets being flagged as diabetic and turned down for insurance as a result. A study from 2015 demonstrated that Google was serving far fewer ads for high-paying executive jobs to women who were surfing the web than to men.
searches for “black-sounding names” were disproportionately likely to be linked to ads containing the word “arrest” (for example, “Have you been arrested?”) than those with “white-sounding names.”