Or, How I Learned to Stop Worrying and Ignore the Metrics
It's transactional. While your fingers may have done the walking in the olden days of the Yellow Pages, your thumb does the shopping today on a mobile device - pointing, clicking and buying in one, smooth motion. Global mCommerce sales are forecast by Goldman Sachs to triple to $626 billion in 2018, a sum almost equal to all the stuff sold on all the world's digital platforms in 2013. The convenience and customization of mobile shopping streamlines commerce like never before. It's measurable. The bundles of Big Data captured through mobile computing give marketers the ability to generate an unprecedented amount of actionable insights about consumers. As the art and science of targeting improve, marketers will further sharpen the pinpoint propositions they put to individual consumers. At the same time brands use data to boost the efficiency and efficacy of their advertising, they will tally clickthrough, sellthough and other metrics to continuously fine-tune their tactics. It's unavoidable. Because mobile advertising will force marketers to be accountable for the costs and results of their campaigns, advertisers are bound to hold publishers accountable for their performance, too. As mobile becomes the primary platform for digital - if not all - publishing, it will demand ever greater sophistication from every publisher aiming to succeed in the interactive realm. Publishers will have to have the technology and the personnel necessary to capture data, categorize customers, target offers, analyze performance and dynamically tweak their content and advertising offerings to continuously improve performance. In other words, legacy media companies hoping to succeed in mobile publishing can't get away with simply selling buckets of miniaturized, run-of-site banners.
IN ADVERTISING, an old adage holds, half the money spent is wasted; the problem is that no one knows which half. This should be less of a problem in online advertising, since readers' tastes and habits can be tracked, and ads tailored accordingly.
And yes, it would be bad if native advertising increases dramatically because everyone has adblockers.
A German court says Adblock software is legal, but is it such a big deal for the web advertising model?
Edit: il 4 giugno il garante ha pubblicato dei chiarimenti che in buona parte rispondono alle domande fatte qui. Aggiorno il testo in calce alle domande. ("ed esprimere così il proprio consenso"? non
On the ad blocking front, the situation keeps getting worse. Until now, the media industry pretended to ignore the problem, perhaps waiting for a miracle cure. This might turn into a long lull. In
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Markup languages are useful for adding structure to text, such as with XML. Unfortunately, it's just too much to add a bunch of opening and closing tags for every little thing. Especially for text formatting. HTML 1 already taught us that.
Verizon's recent announcement that it was considering a takeover of AOL provoked many commentators and investors alike to express surprise that AOL still existed. The 30-year-old company that launched
Per alcuni anni ho tenuto corsi sulla comunicazione per le biblioteche. Ho sempre cercato di trattare il tema da diversi punti di vista e di portare ad esempio strumenti diversi come i blog, Facebook e Twitter. Col tempo mi sono resa conto che tutti si interessavano di Facebook più che di ogni altra cosa, scelta
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Almost exactly six years ago I was approached by Apress to help out on a book that was being written but was falling behind schedule called Pro Git. Eventually the original author decided not to keep
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2014 isn't a year about brand new innovation in mobile and cool new things. It's the year that mobile puts the final nail in the coffin of everything that came before. It's the year where mobile is all grown up and focused on rapidly expanding that growth to eat everything that has come before it.
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