Each year, analyst Mary Meeker from Kleiner Perkins Caufield Byers brings out a report on the state of the internet and digital economy
Ad blocking started as an initiative by independent developers who wanted to improve our browsing experience. Now that at least one company, Apple, has made Content Blocking "official", ad-supported
Personalization algorithms influence what you've chosen yesterday, what you choose today and what you'll be choosing tomorrow. Simultaneously, there seems to be something wrong with personalization. We are continuously bumping into obtrusive, uninteresting ads. Our digital personal assistant isn't
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It's transactional. While your fingers may have done the walking in the olden days of the Yellow Pages, your thumb does the shopping today on a mobile device - pointing, clicking and buying in one, smooth motion. Global mCommerce sales are forecast by Goldman Sachs to triple to $626 billion in 2018, a sum almost equal to all the stuff sold on all the world's digital platforms in 2013. The convenience and customization of mobile shopping streamlines commerce like never before. It's measurable. The bundles of Big Data captured through mobile computing give marketers the ability to generate an unprecedented amount of actionable insights about consumers. As the art and science of targeting improve, marketers will further sharpen the pinpoint propositions they put to individual consumers. At the same time brands use data to boost the efficiency and efficacy of their advertising, they will tally clickthrough, sellthough and other metrics to continuously fine-tune their tactics. It's unavoidable. Because mobile advertising will force marketers to be accountable for the costs and results of their campaigns, advertisers are bound to hold publishers accountable for their performance, too. As mobile becomes the primary platform for digital - if not all - publishing, it will demand ever greater sophistication from every publisher aiming to succeed in the interactive realm. Publishers will have to have the technology and the personnel necessary to capture data, categorize customers, target offers, analyze performance and dynamically tweak their content and advertising offerings to continuously improve performance. In other words, legacy media companies hoping to succeed in mobile publishing can't get away with simply selling buckets of miniaturized, run-of-site banners.
IN ADVERTISING, an old adage holds, half the money spent is wasted; the problem is that no one knows which half. This should be less of a problem in online advertising, since readers' tastes and habits can be tracked, and ads tailored accordingly.
And yes, it would be bad if native advertising increases dramatically because everyone has adblockers.
A German court says Adblock software is legal, but is it such a big deal for the web advertising model?
Somewhere across the Atlantic, inside a European company that runs a wireless network for smartphones and computer tablets, an executive is trying to drop "the bomb" on Google.
On the ad blocking front, the situation keeps getting worse. Until now, the media industry pretended to ignore the problem, perhaps waiting for a miracle cure. This might turn into a long lull. In
It's the notion that in a free society, anyone should be able to read, learn, and debate without being monitored and recorded. Americans have long cherished this freedom, but author Neil Richards says it's being threatened by pervasive online tracking of digital habits and social media discussions.
There is an odd cadence to the debate on the National Security Agency spying on user data supplied by social media companies like Google and Facebook, as...
According to a study Google conducted with researchers at the University of California, Berkeley, 5 percent of people visiting Google's sites and services now have at least one ad injector installed. When it comes to malware, ad injectors may seem relatively benevolent at first. They put an ad o
Word of mouth, sponsored. Trusted recommendations, promoted. Reviews from friends, endorsed. This is the new lexicon of advertising. As the world learns to ignore traditional advertising online, tech giants have found a way to grab people's attention: using your name, face, and words. Are we okay w
Facebook deserves a lot of credit for figuring out new ways to make smartphones a true home for its ad products. But over the past three months especially, it's benefitted from a major assist.
Yet the news cruised by with analysis focused simply on what Facebook's new keyword post search does today. Yes, any post by you or any of your friends can now be dug up with a quick search from mobile. But I don't think people realize how big a deal it is for tomorrow. Facebook just [
Gli editori incapaci di innovare si scagliano contro il servizio di aggregazione di notizie, che non ha pubblicità e garantisce un flusso di lettori ai siti anche del 40%.
Seeing a threat to their ecosystem, French publishers follow their German colleagues and prepare to sue startup Eyeo GmbH, the creator of anti-advertising software AdBlock Plus. But they cannot
In tech, little things can have big consequences - in this case, a tiny search bar. Last night, Firefox made a surprising announcement: after 10 years with Google as its default search engine, it...