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  1. Pure water can be obtained by using a reverse osmosis filter, the gold standard of home water treatment, but for Mr. Singh, the goal is not pristine water, per se. “You’re going to get 99 percent of the bad stuff out,” he said. “But now you have dead water.”

    He said “real water” should expire after a few months. His does. “It stays most fresh within one lunar cycle of delivery,” he said. “If it sits around too long, it’ll turn green. People don’t even realize that because all their water’s dead, so they never see it turn green.”

    Mr. Singh believes that public water has been poisoned. “Tap water? You’re drinking toilet water with birth control drugs in them,” he said. “Chloramine, and on top of that they’re putting in fluoride. Call me a conspiracy theorist, but it’s a mind-control drug that has no benefit to our dental health.” (There is no scientific evidence that fluoride is a mind-control drug, but plenty to show that it aids dental health.)

    Talk like Mr. Singh’s disturbs Dr. Donald Hensrud, the director of the Healthy Living Program at the Mayo Clinic in Rochester, Minn. What the raw-water partisans see as dangers, he says, are important safety measures.
    Untreated water, like this bottle with a “use by” date from Live Water, should he discarded after a few months, Mr. Singh said: “If it sits around too long, it’ll turn green.” Credit Leah Nash for The New York Times

    “Without water treatment, there’s acute and then chronic risks,” Dr. Hensrud said, including E. coli bacteria, viruses, parasites and carcinogenic compounds that can be present in untreated water. “There’s evidence all over the world of this, and the reason we don’t have those conditions is because of our very efficient water treatment.”

    Dr. Hensrud said he has noticed more interest in alternative water sources; a patient recently asked questions about a raw water he had been drinking. “There are people, just like with immunizations, that don’t accept the status quo,” Dr. Hensrud said.

    The rules for selling bottled water are imposed by states and the Food and Drug Administration, which does not specify how water be treated but sets acceptable amounts of chemicals and bacteria at a low level. State and federal inspectors make unannounced visits to bottling plants to test for harmful contaminants.
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  2. Juicero is hilarious. But it also reflects a deeply unfunny truth about Silicon Valley, and our economy more broadly. Juicero is not, as its apologists at Vox claim, an anomaly in an otherwise innovative investment climate. On the contrary: it’s yet another example of how profoundly anti-innovation America has become. And the consequences couldn’t be more serious: the economy that produced Juicero is the same one that’s creating opioid addicts in Ohio, maiming auto workers in Alabama, and evicting families in Los Angeles.

    These phenomena might seem worlds apart, but they’re intimately connected. Innovation drives economic growth. It boosts productivity, making it possible to create more wealth with less labor. When economies don’t innovate, the result is stagnation, inequality, and the whole horizon of hopelessness that has come to define the lives of most working people today. Juicero isn’t just an entertaining bit of Silicon Valley stupidity. It’s the sign of a country committing economic suicide.

    At the root of the problem is the story we tell ourselves about innovation. Stop me if you’ve heard this one before: a lone genius disappears into a garage, preferably in Palo Alto, and emerges with an invention that changes the world. The engine of technological progress is the entrepreneur – the fast-moving, risk-loving, rule-breaking visionary in the mold of Steve Jobs.

    This story has been so widely repeated as to become a cliche. It’s also inaccurate. Contrary to popular belief, entrepreneurs typically make terrible innovators. Left to its own devices, the private sector is far more likely to impede technological progress than to advance it. That’s because real innovation is very expensive to produce
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  3. some investors were surprised to discover a much cheaper alternative: You can squeeze the Juicero bags with your bare hands. Two backers said the final device was bulkier than what was originally pitched and that they were puzzled to find that customers could achieve similar results without it. Bloomberg performed its own press test, pitting a Juicero machine against a reporter’s grip. The experiment found that squeezing the bag yields nearly the same amount of juice just as quickly—and in some cases, faster—than using the device.

    Juicero declined to comment. A person close to the company said Juicero is aware the packs can be squeezed by hand but that most people would prefer to use the machine because the process is more consistent and less messy. The device also reads a QR code printed on the back of each produce pack and checks the source against an online database to ensure the contents haven’t expired or been recalled, the person said. The expiration date is also printed on the pack.
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  4. the whole Juicero phenomenon is really symptomatic of how misguided and removed nutrition is becoming, and it’s all based on the presumption that eating well and eating right somehow takes a lot of time and effort. The Soylent hype is based on this. But this approach simply removes people further and further away from the reality of the food they eat. It comes in a closed, pristine package, the contents of which aren’t even visible. It erases the fact that food grows in the soil and feeds on the soil, it’s part of our ecosystem and part of our culture. I think this concept of food as an abstraction, not tied to the reality of the earth or the labour that goes into it, is what promotes conspicuous consumption and a disregard for our common environment. For me, it’s actually the opposite of mindful nutrition.
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