mfioretti: control*

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  1. privacy advocates have raised concerns about the technology. Last year, for example, researchers at Carnegie Mellon used facial recognition technology and social media profiles to identify strangers and gain their personal information -- including their Social Security numbers.
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  2. Owners of Cisco/Linksys home routers, when their devices automatically downloaded a new operating system, were locked out. After the update, the only way to reconfigure the router was to sign a service agreement that gives Cisco the right to spy on your Internet use, sell its findings and disconnect you.
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  3. The court has found Anton guilty of "conspiracy to defraud". The broadness of the law, and the vague and contradictory standards with which it has been applied in the UK should be exceptionally worrying to people -- especially those in the UK. It is no longer safe to try to create a useful service to help people find entertainment content, because you may get raided, private companies may get your computers and you may end up in jail. London has been building itself up as a tech/startup hub of Europe, but with rulings like these, don't be surprised to see entrepreneurs move elsewhere.
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  4. Cheaper, faster, and better Sensors and Feedback Technologies are also going to drive innovation. There are numerous tech companies experimenting with recognizing whether a student is tuned in or tuned out through facial expression analysis. We will begin to see the work of companies like Hanson Robotics translate into educational tools in the near future.
    Tags: , , , by M. Fioretti (2012-06-27)
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  5. Although customer intimacy was definitely a pertinent use of big data, fraud detection was one of the biggest areas for big data use in the bank, especially when occurring in near real time. Jacobs was the most fascinated by the unstructured data aspect of big data — the information available in sources that could not be stored in traditional data warehouses; for example, information in web logs.

    "That's where the light went off for me, when I started looking at big data » ," he said. "It's amazing — some of the insights you can get from the unstructured data."
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  6. We analyzed hundreds of mom-focused campaigns run by large brand advertisers over a one-month period last March. Based on geography alone, the results were surprising.

    For example, Midwestern moms were not likely to purchase travel online, while moms in the South were; moms in North Dakota, Kansas, Mississippi, and New York were the biggest coupon hunters; and moms in Hawaii were the least likely to convert on any online campaign. These findings are just the tip of the iceberg.

    With big data analytics, you might discover that moms with two kids in Orange County, Calif., need nine ad exposures across three devices (laptop, tablet, and mobile device) before scheduling a test drive. Or that moms in suburban Tallahassee, Fla., are four times more likely to increase their average order value by 200% with a free shipping offer incentive.

    The great news for marketers is these insights – once trapped in the abyss of post-campaign analysis reporting – can now emerge within hours after a campaign’s launch.
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  7. What’s worrisome, rather, is the particular dynamic Facebook will have to exploit in order to deliver results to its investors. Facebook’s value is built on the authenticity of our collective presence on its platform. Now that its financial worth will be measured in daily stock-price fluctuations rather than abstract speculations, the company has no choice but to cash in on that value — to sell us to one another.

    “You are the ad,” as a Technology Review headline put it last year.

    The Facebook debate is typically framed as an argument over “privacy” and data ownership. Those issues matter, but they also tend to be understood as abstractions — wonky and weedy terrain that only specialists dare traverse. Rather, I’d suggest that we imagine Facebook’s challenge in different terms, not as the next big institution that’s invading our individual personal spaces, but rather as the next media platform that’s monetizing our collective personal space.

    In other words: Facebook builds a platform of hundreds of millions of participants on the promise that it is offering us a “real” way to connect. Then it packages and sells the reality we’ve projected onto it. Sooner or later, this will sour us on Facebook’s version of authenticity, and we will light out for other territories.
    Tags: , , , by M. Fioretti (2012-06-05)
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  8. If a woman in New Orleans changes from "single" to "engaged" Facebook can offer her up to a bridal retailer or caterer in the Big Easy. If she lists her MBA from Loyola and has "liked" pages for, say, Saks Fifth Avenue and Mercedes Benz, you get a fuller picture of how much she might be willing to spend.

    Before Facebook, marketers relied on online surveys or focus groups. Now, they can reach the customer directly.

    The average Facebook user has 229 friends. When that user likes a product or company's ad, it serves as an endorsement to those friends from someone they know and, presumably, trust.

    When I say, I like Einstein bagels, and then one of my friends sees that ad, they're going to see my name in that ad. When that happens, I'm over 60% more likely to remember the ad, and I'm over four times more likely to purchase the product. This is word of mouth at scale. This is what, as marketers, we've always been trying to bottle up and find a way to take advantage of. And the social Web is finally allowing us to do that."
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  9. Facebook has moved from merely being a walled garden into openly attacking its users' ability and willingness to navigate the rest of the web. The evidence that this is true even for sites which embrace Facebook technologies is overwhelming, and the net result is that Facebook is gaslighting users into believing that visiting the web is dangerous or threatening.
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  10. Regulators, mostly outside the U.S., have given wireless service providers more leeway to use DPI as a way to help them unclog networks. Booming smartphone usage has created spectrum shortages in the U.S. and elsewhere
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