2018/09/14: This all suggests that, given the scale and speed of change needed on sustainability, many and perhaps most of today’s major old companies, simply won’t get there. Not because they couldn’t in theory, but because they won’t in practice. They have some combination of products, assets, culture and values that means transitioning is simply too difficult, too expensive in the short term or just isn’t going to happen in time. They will instead be replaced by new companies – a process profoundly beneficial to the economy.
If this is right, it calls into question the very foundation of the global movement for corporate sustainability. We need to have that discussion.