2018/09/22: Dating takes resource and focus away from problems Facebook should actually be fixing
Facebook getting into dating looks very much like a mid-life crisis — as a veteran social network desperately seeks a new strategy to stay relevant in an age when app users have largely moved on from social network ‘lifecasting’ to more bounded forms of sharing, via private messaging and/or friend groups inside dedicated messaging and sharing apps.
Zuckerberg is not trying to compete with online dating behemoth Tinder, though. Which Facebook dismisses as a mere ‘hook up’ app — a sub category it claims it wants nothing to do with.
Facebook Dating has been carefully positioned to avoid sounding like a sex app but as a tasteful take on the online dating game.
Here are just a few reasons why we think you should stay as far away from Facebook’s dalliance with dating as you possibly can.
Algorithmic dating is both empty promise and cynical attempt to humanize Facebook surveillance
Facebook typically counters the charge that because it tracks people to target them with ads its in the surveillance business by claiming people tracking benefits humanity because it can serve you “relevant ads”. Of course that’s a paper thin argument since all display advertising is something no one has chosen to see and therefore is necessarily a distraction from whatever a person was actually engaged with.
All of a sudden a space that’s always been sold — and traded — as a platonic place for people to forge ‘friendships’ is suddenly having sexual opportunity injected into it.
This is so funny, and as the expression goes, "We lie like a rug." Chances are, if you are flirting with someone online, you aren't completely 100%