IN ADVERTISING, an old adage holds, half the money spent is wasted; the problem is that no one knows which half. This should be less of a problem in online advertising, since readers' tastes and habits can be tracked, and ads tailored accordingly.
And yes, it would be bad if native advertising increases dramatically because everyone has adblockers.
A German court says Adblock software is legal, but is it such a big deal for the web advertising model?
Seeing a threat to their ecosystem, French publishers follow their German colleagues and prepare to sue startup Eyeo GmbH, the creator of anti-advertising software AdBlock Plus. But they cannot
Over the past few months, I've been contacted by a good number of readers who have had problems downloading our guides, or why they can't see the login buttons or comments not loading; and in 99% of cases, it's because they're running one these plugins - AdBlock, NoScript, or Ghostery - which I shall hereby refer to as the "trifecta of evil". Here's why.