2019/04/15: The developments in the internet of things (IoT) are already building smart cities and governments. But, the presence of IoT in sports has led to the creation of innovative applications that would revolutionize the entire industry.
Several business experts have predicted that the introduction of technology is changing the landscape of our businesses. Plus, modern technologies are transforming our workplaces into increasingly efficient spaces that deliver better services and products. Similarly, advanced technologies are making their way into the sports sector. Microsoft is building smart cricket bats for Anil Kumble’s sports technology company, Spektacom in India. Anil Kumble is officially calling the IoT-powered bat as a power bat which includes a 5-gram sticker that will be attached to the bat to deliver analytics for insights into a cricketer’s batting style. The sensors will measure parameters such as impact, angle, distance, thrust, and swing speed.
By implementing IoT in sports, sports organizations can generate additional revenue. The data on fan behavior and purchases, gathered with IoT sensors, can be sold to advertising partners for analysis and planning of advertising strategies. Advertisers can create new advertisements to target specific customers. On the other hand, sports organizations can include customized packages, with perks such as team jerseys and merchandise, stadium tours, food offers, and seat upgrades, based on fan data. Plus, the athletes’ data will help sports manufacturers to create products that cater to athletes’ individual preferences. Stadiums and training facilities can implement a cost-effective approach by using IoT sensors to conserve energy and water. Alternatively, using renewable energy sources such as solar power and hydroelectricity can save more energy and reduce the energy budget. Predictive maintenance of stadium and training facility equipment can prevent the failure of equipment, which is more expensive when compared with repairing.