This piece was co-written by Hugo Guyader and Julian Agyeman. Guyader is a PhD candidate at Link195182ping University, Sweden, where he focuses his research on collaborative consumption and green services. He is also a OuiShare Connector. Agyeman is a Professor of Urban and Environmental Policy and Planning at Tufts University in Medford, Massachusetts. He is co-author of "Sharing Cities" (MIT Press 2015) and a member of Shareable's Advisory Board.