2018/09/24: Perhaps the strongest legacy of Systrom and Krieger will be how Instagram changed global culture. It made non-artists feel creative, and let people give friends a window into their world, engendering empathy and friendship.
At the same time, a desperate lust for Likes led many people to manicure their online image while hiding their sorrows and vulnerabilities. Instagram became the premier venue for success theater, where people engender health-harming envy in others by showing off just their most glamorous moments. And when Instagram launched Stories to try to get users to share more than just their life highlights, it ended up normalizing the behavior of interrupting every special moment with their smartphone camera.