The new rules will create many losers but few winners; there will be very little real benefit to most people working in creative industries. The drive to introduce them has come primarily from EU publishers - most notably Axel Springer - which have long been determined to get more money out of Google and other tech giants.
Publishers need to get over this fixation. Newspapers and news publishers have lost huge amounts of their revenue - but they need to accept that they’ve lost a lot of this fairly. Once, a newspaper was the best place to look for a new job, new properties in the area, or even a date. That’s no longer the case: bespoke job search, property search and online dating sites are quite simply better than what came before. It’s not unfair that people don’t place those adverts in papers any more.