2018/11/29: we mapped a digital campaigning industry whose breadth and depth far surpassed our expectations. This overview is the start of the a series in which we unpack our findings.
There are two features of these organisations that are important to their impact on democratic processes. Firstly, most of them are for-profit companies, with the primary aim of generating, maintaining and growing revenue, a business model that inevitably guides their decisions rather than traditional political metrics such as voter participation. Secondly, the organisations are, for the most part, hired for their expertise in data technologies rather than their knowledge or engagement in politics. Political campaigning is now often largely mediated by data-driven technology organisations.